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WeShall Investments Completes Sale of Titan Supply to Ben-Mor


Toronto, Canada — March 2026 — WeShall Investments today announced that it has entered into an agreement to sell Titan Supply, one of the firm’s portfolio companies, to Ben-Mor Industries, a leading North American manufacturer and distributor of rope, chain, cable, and rigging products. The transaction closed on March 2, 2026, subject to customary closing conditions.

The transaction marks the successful conclusion of a strategic ownership period led by WeShall Investments, during which Titan Supply strengthened its position as a leading industrial supplier and expanded its operational footprint across North America.

Titan Supply is an Alberta-based industrial equipment supplier with a history spanning more than five decades. The company has built a strong reputation as a trusted source for lifting, digging, and hauling solutions, evolving over time from four ground-engaging tool companies into a broader industrial platform serving customers across Western Canada and beyond. Today, Titan Supply is recognized for its deep customer relationships, strong technical expertise, and high level of service across the industries it supports.

During WeShall Investments’ ownership, Titan Supply underwent a significant transformation focused on scaling operations, strengthening its market position, and expanding its service capabilities across Western Canada. The firm worked closely with Titan’s leadership team to build on the company’s long-standing reputation for reliability, safety, and customer service while positioning the business for its next phase of growth.

Wes Hall, Founder and Executive Chairman of WeShall Investments and Titan Supply, said:

“We took a 50-year legacy and built something far greater than what we inherited. Together with Titan’s leadership team, we focused on strengthening the business, expanding its capabilities, and positioning it as a true market leader. Given Titan’s long-standing partnership with Ben-Mor, this transaction represents the most natural next chapter. It is the result of a deliberate strategy, executed the right way, that has created real and lasting value for the business and everyone connected to it.”

Ben-Mor Industries, founded in 1992 by Benoit Frappier in Ste-Marie-Madeleine, Quebec, began as a home-based operation run from Frappier’s home. Its initial offering focused on cable used in exercise equipment in collaboration with fitness pioneer Ben Weider. Through strategic acquisitions and continuous product development, Ben-Mor has grown into Canada’s largest cable assembly and sling manufacturer, with 16 locations across North America.

Ben-Mor has been a long-standing partner and supplier to Titan Supply, creating strong operational alignment between the two companies. The acquisition represents a natural progression of that relationship and positions the combined organization for continued growth.

The integration of Titan Supply into Ben-Mor will significantly strengthen Ben-Mor’s presence in Western Canada, reinforcing its position within the North American lifting and rigging industry.

By combining Titan Supply’s regional expertise, strong customer relationships, and established distribution network with Ben-Mor’s manufacturing capabilities, product innovation, and national supply chain, the transaction is expected to deliver enhanced value to customers across the region.

Customers and partners can expect:

  • Greater product availability
  • Expanded technical expertise
  • Stronger local service and support
  • Continued commitment to safety, performance, and reliability

Ben-Mor has also committed to maintaining Titan Supply’s existing team, ensuring continuity for employees and customers as the organizations move forward together.

This acquisition reflects Weshall’s commitment to long-term partnership, operational excellence, and sustainable growth while building a stronger, more capable organization to serve customers across Canada and North America. As a private equity firm with a diverse portfolio across Canada, the U.S., and the Caribbean, WeShall focuses on partnering with businesses to unlock growth, strengthen operations, and create enduring value. Titan Supply’s evolution under WeShall’s ownership reflects that strategy in action.

The transition has been completed with full respect for the people, culture, and long-standing business relationships that have made Titan Supply successful. Moving forward, the priority for all parties will be operational continuity, transparent communication, and ensuring a seamless experience for employees, customers, and partners.


About WeShall Investments

WeShall Investments is a private investment firm founded by Wes Hall focused on partnering with businesses to unlock long-term growth and create sustainable value with a portfolio of investments across Canada, the U.S., and the Caribbean. The firm works closely with management teams to strengthen operations, expand market opportunities, and build industry-leading companies.


About Titan Supply

Titan Supply is a leading provider of lifting, digging, hauling, and rigging solutions serving industrial customers across North America. With a strong reputation for quality, safety, and reliability, Titan operates multiple locations and provides specialized equipment and services across construction, infrastructure, and resource sectors.


About Ben-Mor Industries

Ben-Mor Industries is a North American manufacturer and distributor specializing in rope, chain, cable, and rigging products. With decades of manufacturing expertise and a strong commitment to innovation and customer service, Ben-Mor serves industrial, construction, and consumer markets across North America.